Bitit is a French cryptocurrency purchasing platform that made it easy for users to buy Bitcoin and other digital assets through credit cards, debit cards, and prepaid vouchers. Founded in Paris, the company focused on lowering the barrier to entry for first-time cryptocurrency buyers by offering multiple familiar payment methods, including Neosurf prepaid vouchers available at retail locations across Europe.

The platform allowed users to purchase cryptocurrency quickly with minimal setup, offering tiered verification levels that permitted small purchases with basic profile information and larger transactions after full identity verification. Bitit supported customers in the United States, Canada, and most European countries, processing payments in euros and other local currencies.

Bitit operated as a regulated company complying with European Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements. The service supported Bitcoin and a selection of major altcoins, focusing on simplicity and accessibility rather than advanced trading features. The company represented part of the wave of European crypto on-ramp services that emerged to serve retail buyers who wanted straightforward access to cryptocurrency without navigating complex exchange interfaces.