Luno (formerly BitX) is a cryptocurrency exchange and wallet platform focused on emerging markets. Founded in 2013 and headquartered in London, Luno operates across more than 40 countries with a strong presence in Africa, Southeast Asia, and Europe. The company rebranded from BitX to Luno in 2017.

Luno offers a simple interface for buying, selling, and storing Bitcoin, Ethereum, and other major cryptocurrencies using local fiat currencies. The platform supports multiple payment methods including bank transfers, credit cards, and local payment options specific to each market. Luno also provides a savings wallet feature where users can earn yield on their crypto holdings.

The company was acquired by Digital Currency Group (DCG) in 2020, joining a portfolio that includes Grayscale, CoinDesk, and Genesis. Luno has been a significant player in driving cryptocurrency adoption in Africa, where it was one of the first regulated crypto platforms available across multiple countries including South Africa, Nigeria, and Malaysia.

Luno emphasizes regulatory compliance, holding licenses and registrations in the jurisdictions where it operates. The platform has served over 10 million customers.