Jeff Booth is an entrepreneur, author, and Bitcoin advocate best known for his book The Price of Tomorrow: Why Deflation is the Key to an Abundant Future. He is a general partner at ego death capital, a venture fund focused on the Bitcoin ecosystem.
The Price of Tomorrow
Published in 2020, The Price of Tomorrow argues that technology is naturally deflationary — it drives prices down over time — but central bank monetary policy fights this deflation by inflating the money supply. Booth makes the case that Bitcoin aligns with the natural deflationary trajectory of technology and offers a path toward a more sustainable economic system. The book has become a foundational text for many in the Bitcoin community.
ego death capital
Booth is a general partner at ego death capital, a venture fund that invests in Bitcoin-native companies and projects building on the Bitcoin protocol.
Background
Before focusing on Bitcoin, Booth was CEO of BuildDirect, a technology company in the home improvement industry, for nearly two decades. His experience building and scaling a technology business informs his perspective on deflation, technology, and money.