Safello is a Swedish cryptocurrency brokerage founded in 2013 and headquartered in Stockholm. The company provides a simple platform for buying and selling Bitcoin and other cryptocurrencies, primarily serving customers in Sweden and the Nordic region. Safello is registered with the Swedish Financial Supervisory Authority (Finansinspektionen) as a financial institution.

Safello distinguishes itself through its focus on regulatory compliance and integration with the traditional Swedish financial system. The platform supports Swish (Sweden's dominant mobile payment system), Bankgiro, and card payments, making it one of the most accessible crypto on-ramps for Swedish consumers. The company has processed transactions for hundreds of thousands of users since launch.

In addition to its consumer brokerage, Safello has developed B2B services, including Safello Business and an embeddable widget that allows third-party websites and apps to offer crypto purchasing directly through Safello's licensed infrastructure. The company has raised multiple funding rounds from investors including Northzone and Digital Currency Group.

Key Facts

• Founded: 2013
• Headquarters: Stockholm, Sweden
• Regulation: Registered with Finansinspektionen (Swedish FSA)
• Focus: Consumer and B2B crypto brokerage for the Nordic market