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What Is Blur?

Blur (ticker BLUR) is a non-fungible token (NFT) marketplace and aggregator on Ethereum built for professional traders. It became one of the leading venues for trading NFTs by emphasizing speed, zero marketplace fees, and advanced features aimed at high-volume traders, such as sweeping many listings at once, portfolio analytics, and a real-time order book. BLUR is the governance token of the Blur DAO.

Blur was co-founded by Tieshun Roquerre, known in the crypto community as "Pacman." The project raised a seed round led by the venture firm Paradigm in 2022 and launched its marketplace later that year. It arrived during a competitive period for NFT marketplaces and quickly gained share, in part by aggregating listings from other marketplaces so traders could see and buy the cheapest available NFTs across venues from a single interface.

A defining feature of Blur is its trader-first design. Where many marketplaces charged a fee on every sale, Blur launched with zero marketplace fees and optional creator royalties, which lowered costs for active traders. Its interface resembles a financial trading terminal more than a typical NFT storefront, with tools for rapidly listing, bidding, and "sweeping" floor NFTs.

Blur also popularized collection bidding through "bid pools," where traders deposit ETH to place bids on an entire collection rather than individual items. This concentrated liquidity and made it easier to buy and sell NFTs quickly, though it also encouraged a more speculative, points-driven trading culture.

BLUR is an ERC-20 governance token that launched in February 2023 and was distributed largely through airdrops to people who actively traded on the platform. Holders can use BLUR to participate in Blur DAO governance, voting on proposals about the protocol's direction. Much of the token's early supply was allocated to the community and to incentive programs designed to reward trading activity.

The team behind Blur went on to create Blast, an Ethereum Layer 2 network. Blast grew out of a problem Blur encountered: large amounts of ETH sat idle in Blur's bidding pools, and Blast was designed to make such balances productive by offering native yield. Blast launched its own token and ecosystem while remaining closely associated with the Blur team.

Getting Started With Blur

Getting started with Blur means connecting an Ethereum wallet and trading NFTs, or holding the BLUR token:

  1. Step 1: Set up an Ethereum wallet such as MetaMask or Rabby and fund it with ETH.
  2. Step 2: Connect your wallet to the Blur marketplace.
  3. Step 3: Browse collections, place bids, or sweep listings; you can also list NFTs you already own.
  4. Step 4: To take part in governance, acquire BLUR and use it to vote on Blur DAO proposals.

How to Get a Blur Wallet?

Blur operates on Ethereum, so any standard Ethereum wallet that supports NFTs will work, and BLUR is a standard ERC-20 token.

MetaMask

MetaMask is the most widely used Ethereum wallet and connects directly to the Blur marketplace for trading NFTs and to hold BLUR.

Rabby

Rabby is a DeFi-focused wallet with clear transaction previews, which is helpful when approving NFT trades and bids.

Hardware Wallets

A Ledger device can be paired with MetaMask or Rabby to keep your private keys and valuable NFTs secured offline, which is recommended for larger holdings.

Blur Resources

How to Buy Blur?

BLUR can be bought on both centralized and decentralized exchanges.

Centralized Exchanges

BLUR is listed on exchanges including Coinbase, Binance, Kraken, Bybit, and Gate, typically traded against USD or USDT.

Decentralized Exchanges

BLUR is an ERC-20 token and can be bought on Ethereum decentralized exchanges such as Uniswap by connecting a wallet and swapping from ETH or a stablecoin.

Latest Blur News

Blur's trajectory has been closely tied to the broader NFT market, which cooled significantly after its 2021 to 2022 peak, reducing NFT trading volumes across all marketplaces. Even so, Blur has remained one of the most-used venues for active NFT traders, and the team's attention has increasingly shifted toward Blast, its Ethereum Layer 2 network.

Governance of the protocol continues through the Blur DAO, with BLUR holders voting on incentives and protocol changes. Because trading volumes, fee structures, and incentive programs change over time, the official website, documentation, and Blur's X account are the best sources for the current state of the marketplace.